The Prix Pictet reimagines photography experience with Vision Pro app

The Prix Pictet reimagines photography experience with Vision Pro app

The Prix Pictet is now available on the immersive Vision Pro app, transforming how audiences engage with the award-winning photography. The interactive app offers a unique opportunity to explore the Prix Pictet's ten cycles and the work of the artists within them, all through the Vision Pro goggles. High-resolution imagery, artist biographies, voiceovers, and intuitive navigation create an experience akin to visiting a private gallery exhibition.

If you are in possession of the Vision Pro goggles, you can download the app here.

The visually captivating experience has been nominated for the Lovie Awards in two categories: Best XR experience in AI and Best Immersive experience.